Buckle Up for Safety PSA
Project Duration: 4 weeks
My Role: Art Direction, Design
Team Member: (Solo project)
This is an old public service announcement (PSA) that underscores the critical importance of safety belts. The phrase “buckle up” is repeated throughout the video to reinforce the message. This project was designed to incorporate AI in various ways, enhancing the creative process and the effectiveness of the visual messaging.
Motivational Words
by Muniba Mazari
To effectively convey the importance of positive words, I have infused the video with light effects that serve as a metaphor for positivity, illustrating how positive words can illuminate the darkest of situations. The addition of geometric elements, and the use of gradients not only enhances the visual appeal but also supports the video's central message. Through this artistic approach, the video aims to visually show the transformative impact of words.
Part 01
Words can either hurt or heal. To illustrate this concept, I used colored and colorless orbs to represent how words affect people. The glowing orbs moving towards light symbolize the speaker's effort to use positive words.
Part 02
Adversity is opportunity, weakness is strength, and disabilities are abilities"—with this in mind, I visualized overcoming challenges. I depicted the orb hitting obstacles, then transforming, breaking through, and ultimately moving upwards.
Part 03
They see disabilities; I see abilities. I depicted the orb falling into dark water, losing its light, then finding it again, illustrating the overcoming of hardship. It then fills the screen with light, symbolizing a significant moment of change and showcasing incidents happening in life.
Part 04
To illustrate the speaker's point that strong incidents can change your DNA and transform your soul, I animated orbs rising forcefully, colliding with other orbs, and then falling together. This is followed by a change in the background scene to signify transformative moments. This symbolizes the impact on DNA. The orbs then merge and change color, representing the soul's transformation.
